So, I finally decided to make one of those things people have been ranting about – a blog. I’ve gotten a few questions from family and friends of what a blog really is, so let me briefly explain. The word “blog” is shortened of the word “weblog”. Kind of like two words put together; web and log. The web aspect comes from the simple fact that blogs are typically (95% or more) on the internet or the web. The log part comes from “logging” or posting news, ideas, or opinions as if it were your journal. Blogs are usually written in an informal manner, too. The newest entries are typically at the top of the page and older entries are lower on the page. Blogs are often interactive. Visitors can leave friendly (or not so friendly) feedback by commenting on your posts; thus giving you an opportunity to build a conversation and trust with the visitors. This is especially important with blog marketing and businesses. Any questions, comment below 🙂
So after explaining what a blog is, you should have some sort of idea of what Blog Marketing is. @Johnny123 commented on the previous post… “Can you explain what Marketing on the Blog is?” Sure @Johnny123 🙂
Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs.
According to AccuraCast Digital Marketing Agency, “this may include, but not limited to, ads placed on blogs, recommendations and reviews by the blogger, promotion via entries on third party blogs and cross-syndication of information across multiple blogs.”
By the way, a friend works for the company and offered to share that excerpt from their most recent newsletter. Any more questions, keep em’ coming!